1) How did you hear about our website ?

a. Surfing the Web
   
b. From a Friend
   
c. In my Business
   
d. From the Media
   
e. Internet Ad
   
f. Link from another page
   
g. Guessed the URL address
   
h. Other
   

2) How often do you visit our Website ?

a. Everyday
   
b. Several times a Week
   
c. Several times a Month
   
d. About once a Month
   
e. Less than once a Month
   
f. Occasionally
   
g. Rarely
   
h. This is my first visit
   

3) How Satisfied are you with our Website ?

a. Very Satisfied
   
b. Somewhat Satisfied
   
c. Neutral
   
d. Not Satisfied
   
e. Not at All Satisfied
   

4) How did our Website help you ?

a. It is exactly what I was looking for. It definitely helps me in my financial management and planning.
   
b. It really helps in my financial management and planning but does not cover all my needs.
   
c. It is helpful but it still needs to be improved in order to become necessary.
   
d. It is interesting but I can do without it.
   
e. It proved to be ineffective.
   
f. I can't see how this Website could be helpful.
   

5) Which of the Website Application(s) are you using the most ? - Please feel free to choose more than one answer.

a. Polls and/or Classifieds
   
b. Mobile Phones
   
c. Car and Heating Consumption
   
d. Receipts
   
e. Statistics
   
f. Portfolio - Equities, Bonds, Deposits
   
g. Loans
   
h. Freelancers
   
i. Cash Flow Budgeting
   
j. Converter
   

6) When using this Website, how comfortable are you with Organizing, Managing and Planning your Finances ?

a. Very Comfortable
   
b. Comfortable
   
c. Neutral
   
d. Not Comfortable
   
e. Not at All Comfortable
   

7) Please Rate the Ease of Using the Website.

a. Very Easy
   
b. Rather Easy
   
c. Some Applications are Easy to Use while Others are not
   
d. I have not yet gained the experience needed
   
e. Rather Difficult
   
f. Quite Difficult
   
g. Very Difficult, I can't use it
   

8) Please Rate the Quality of the Website Applications that you are using.

a. I am happy with all the Website Applications I am using. They are all Practical and Useful.
   
b. I believe that most of the Applications I am using are Useful but there are also some others that need Improvement.
   
c. I am using some Applications but I think they need to be upgraded.
   
d. I believe the Website Applications are of a poor quality, they should be designed better.
   
e. I am only using a specific application, so I cannot comment on the rest.
   

9) Please Rate the Completeness of the Website's content.

a. I think the Website is complete, the existing applications cover all my needs.
   
b. The existing applications are sufficient for a single Website. If other applications were to be added this should be done on another, new Website.
   
c. The Website's existing applications cover most of my needs, however there are always more applications to be added.
   
d. There are plenty of new applications that should be added to this Website for my needs to be met.
   
e. None of the existing applications meet my needs. I think the Website should be revised from the beginning.
   
f. I am only using a specific application, so I cannot comment on whether the Website is complete.
   
g. I can't say.
   

10) Please Rate the Website's Appearance.

a. I like the Website's design and arrangement very much
   
b. The Website is aesthetically pleasing but a different arrangement would be more effective
   
c. The arrangement is appropriate but visually the Website could be better
   
d. I don't like the Website's appearance
   
e. All I care about is the Website's content, its appearance is not important to me
   
f. I can't say
   

11) What is your overall impression of the Website ? - Please feel free to choose more than one answer.

a. Professional
   
b. Helpful and Effective
   
c. Practical, an application for everyday life
   
d. Makes me aware of things that I had not noticed before
   
e. Saves time
   
f. Worth the subscription cost
   
g. I put time and effort into it but the results are not adequate
   
h. It doesn't help me
   
i. Amateur
   
j. I can't say
   

12) How does our Website compare to others offering similar Services ?

a. Top class
   
b. Very Competitive
   
c. Above Average
   
d. Average
   
e. Below Average
   
f. Not Competitive
   
g. Low class
   
h. Cannot be compared
   
i. I don't know of other Websites offering similar services
   
j. I don't know
   

13) How likely are you to visit our Website again ?

a. Very Likely
   
b. Somewhat Likely
   
c. Neutral
   
d. Not Likely
   
e. Not at All Likely
   
f. Maybe in the future
   

14) How likely are you to recommend our Website to a Friend in the future ?

a. Very Likely
   
b. Somewhat Likely
   
c. Neutral
   
d. Only for a specific application
   
e. Not Likely
   
f. Not at All Likely
   

1) OECD has set 11 criteria to approximate the living conditions and the quality of life. Before looking at them, please rate your overall Well-Being on a scale of 1 to 10, where 1 means that you are very unhappy and 10 means that you are very happy.

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

2) Housing is the first criterion set by the OECD (www.oecdbetterlifeindex.org). To rate it, consider the average number of rooms per person, the basic facilities of dwelling (i.e. indoor flushing toilets) and the ratio of housing costs to your disposable in

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

3) Your Household's total Income and Wealth. Consider the average amount of money that you earn per year, the total value of your financial assets (savings, securities) minus liabilities (loans) and how well you are able to make ends meet.

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

4) Jobs: Consider how happy you are with your annual income and rewards, your working conditions and how secure your job is.

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

5) Community is the fourth criterion set. Consider the quality of the support you get from your social environment, your relatives and friends and the extent to which you can rely on them in case of need (i.e. to get help, to discuss your problems).

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

6) Education: Consider how satisfied you are with your education and what you get out of it.

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

7) Environment: Consider the quality of the environment you live in, particularly the air pollution and the quality of the water.

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

8) Civic Engagement, that is your involvement in the political process. Are you participating in the voting during elections and what do you think of the level of democracy and transparency in your country?

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

9) Health is the eighth criterion set by the OECD. In general, how would you rate your health?

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

10) Life Satisfaction: How would you rate your life as a whole rather than your current feelings? How happy you are?

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

11) Safety: How safe do you feel? Have you ever been a victim of crime, assault, violence or vandalism? How much do you personally trust the police to keep you safe?

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

12) Work-Life Balance. How much time do you spend at a paid job, how much at non-paid working activities and how much time do you spend on leisure and personal care (including sleeping and eating) per day?

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

13) Looking from a holistic perspective and applying your subjective, personal weighting to each of the above 11 criteria, how would you now rate your Well-Being? Would you review the rating you gave in the first question and to what extent?

a. 1
   
b. 2
   
c. 3
   
d. 4
   
e. 5
   
f. 6
   
g. 7
   
h. 8
   
i. 9
   
j. 10
   

1) How interested are you in receiving information on a new Health Insurance Product?

a. Very Interested
   
b. Interested
   
c. Indifferent
   
d. Not Interested
   
e. Not at All Interested
   

2) Which promotional tool appeals to you the most in regards to a new Health Insurance Product?

a. Advertisements
   
b. Direct Marketing
   
c. Connection to Other Insurance or Investment Products
   
d. Special Offers
   
e. Discounts
   
f. Other
   

3) How would you prefer to be made aware of the new Health Insurance Product ? Please feel free to choose more than one answer.

a. Radio Advertisement
   
b. TV Advertisement
   
c. Newspaper or Magazine Advertisement
   
d. Advertisement on the Internet and Social Media
   
e. Insurance Company Agent or Salesperson
   
f. Insurance Company Website
   
g. E-mail
   
h. Mail or Fliers
   
i. Word of Mouth
   
j. Other
   

4) Do you think the Announcement should be :

a. Active and Energetic
   
b. Cheerful and Pleasant
   
c. Humorous
   
d. Interesting
   
e. Emotional
   
f. Creative
   
g. Informative
   
h. Genuine, Honest and Sincere
   
i. Irritating or Offensive
   
j. Other
   

5) What is the most important aspect of the announcement? - Please feel free to choose more than one answer.

a. Visually Appealing
   
b. Interesting
   
c. Original
   
d. Positive
   
e. Memorable
   
f. Strong
   
g. Influential
   
h. Believable
   
i. Consistent with the Insurance Company's Image
   
j. Relevant to you
   

6) What kind of information do you think is necessary to include in the new Health Insurance Product Announcement? Please feel free to choose more than one answer.

a. The Content and Features of the Programme
   
b. The Importance of the Programme
   
c. The Clarity and Simplicity of the Programme
   
d. The Benefits of the Programme
   
e. The Price of the Programme
   
f. The Purchase Options
   
g. A Comparison to other Health Insurance Programmes
   
h. It should create the Motivation to learn more
   
i. Other
   
j. None of the above are necessary
   

7) What would you say the main message of the Announcement should be? Please feel free to choose more than one answer.

a. Entice People to try the Product
   
b. The High Quality of the Product
   
c. The Product is Valuable
   
d. It is Cheap for what it offers
   
e. It is Cheaper than the Competition
   
f. Brand Awareness
   
g. The Insurance Company is trying to expose itself
   
h. Just trying to sell the Product
   
i. Other
   

8) How soon before its availability would you like to be notified of a new Health Insurance Product?

a. Within 1 month
   
b. 1 - 3 months
   
c. More than 3 months
   
d. Only when Available
   

9) Which of the following statements best describes you? - Please feel free to choose more than one answer.

a. I am a conservative buyer
   
b. I am a reasonable and measured consumer
   
c. I buy what I need
   
d. I rely on my own judgment when buying
   
e. I shop online
   
f. I like low prices
   
g. I go window shopping often
   
h. I often buy things on impulse
   
i. I never seem to have enough money
   
j. Other